For SXSW 2018, Vimeo worked with Preacher to take over Native Hostel on Austin's east side. The takeover highlighted some of Vimeo's most recognizable staff picks over the past decade.

     The installation opened with a movie theater style entryway complete with a retro ticket booth, velvet rope, and movie posters turned into animated GIFs. The team at Preacher allowed me to bring their poster designs to life by animating them to play in seamless loops.